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Tune scoring weights and browse the full leads dataset from the agent.
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Two-story homes can't be safely cleaned from a ladder by the homeowner, so they're far more likely to hire out gutter protection. Single-story owners often DIY and convert less.
Older homes have older gutters — brittle, sagging, or already failing. Past 30 years is the sweet spot; past 50 years, gutter replacement is often overdue.
Tree canopy directly over the roof means constant leaf, needle, and debris load. Heavy-canopy homes clog gutters multiple times per season and feel the pain acutely.
Equity is the ability to pay. Owners with $100k+ of tappable equity treat a $3–8k gutter project as routine maintenance, not a stretch purchase.
Owner-occupants make the buying decision and live with the problem. Absentee owners and rentals rarely invest in gutter guards — the tenant complains, not the buyer.
Where the lead came from. Web-form and referral leads raised their hand and are ready to talk; cold or prospected leads need more work to warm up.
A recent permit (roof, remodel, addition) signals an owner who invests in the home and is comfortable hiring contractors. Post-2022 permits correlate strongly with closing.
Larger roofs shed more water and debris into more linear feet of gutter — bigger project, bigger ticket, and a bigger pain point for the owner.
Weights scale each signal's contribution proportionally. The 8 tiered rules (stories, age band, canopy %, equity tier, owner-occupied, intent score, recent permit, roof size) are preserved; only their maximum contribution changes.